Redirect / to another path in Nginx

I needed to tweak my Nginx config to redirect / (slash) only on a Wordpress site to a completely different location but leave all other routing intact. There we have it.

server {
  listen 80;
  server_name here.robl.me;
  root /var/www/wordpress;
  index index.html index.htm index.php;

  location = / {
    rewrite ^ http://there.robl.me permanent;
  }

  location / {
    try_files $uri $uri/ /index.php?$args;
    # auth_basic "Restricted";
    # auth_basic_user_file /etc/nginx/.htpasswd;
  }

  location ~ \.php$ {
    fastcgi_pass unix:/var/run/php5-fpm.sock;
    fastcgi_index index.php;
    include fastcgi_params;
  }
}